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Brand

What if your instincts were guided by your sense of smell,
leading you towards new adventures?

INITIO takes fragrances to new heights, with enhanced powers that defy the imagination.
Wild nature and the science of pheromones fuse deeply together within the formulas, working their magic imperceptibly.

The Absolutes and The Magnetic Blend, invisible forces to be worn alone or blended together, INITIO fragrances stir your instincts.

This is where it all begins...

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Perfumes

What was long suspected has finally been proven...
the power of scent unconsciously influences our behaviour.

Unique scent molecules trigger attractions and impulses in their wake. INITIO honours this supernatural yet scientific dimension of fragrance by infusing its creations
with a mysterious power.

INITIO creates the very molecules of instinct
to achieve its ambition.
Make from the tumultuous silence of the essences the noisiest of the provocation.

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Initiation

Initio perfumes effects are disconcerting.
To reach the Holy Grail, Initio has mastered the alchemy between the skin, the natural forces of the Absolutes
and pheromonic molecules whose power awakens
and amplifies the instincts.

Everyone becomes the alchemist who, layering Absolutes and Magnetic Blend in a unique combination, will obtain
a unique and transcendent carnal signature.